277 Fifth Ave
The Epicenter Of It All
277 FIFTH AVENUE
Luxury condos in the very heart of NoMad, at the crossroads of Manhattan’s East and West Sides, Uptown and Downtown, internationally acclaimed architect Rafael Viñoly has envisioned a heroic modern tower soaring 55 stories above Fifth Avenue.
PROJECT SCOPE
In working with Corcoran Sunshine, Victor Group, and Lendlease, we developed the marketing and sales strategy for Rafael Violy's luxury residential condominium on Fifth Avenue in NoMad. We produce the first ever audience data targeted real estate marketing campaign, as well as a number of industry events that generated attention and interest. As a result, 80 percent of the property was sold at the asking price, for a total of 1.2 billion dollars in sales.
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