PROJECT SCOPE

The Brookfield team came to us to increase foot traffic and attract high-end fashion buys through an OOH campaign that would position it as the destination for all things New York. Three campaigns were designed, each with its own visual creative and approach with the goal of showcasing the large number of things customers can do in one location - an unusual advantage in New York. We developed the visual creative and strategy to “Tell Your Story," a collection of stories about the people that come and shop at Brookfield Place, highlighting the range and diversity that can be found there. Brookfield saw a 25% boost in foot traffic, attracting their target customer. Additionally, each storefront was secured with a key retailer who assisted in showcasing the entire portfolio.