CLOROX

PROJECT SCOPE

When a new product enters the market, it might be challenging to raise awareness, especially if the product is urine-related. Clorox® Urine Remover was invented because accidents may happen anywhere and leave more than just a stain. Clorox wanted to get the word out about their new product and reach a group of people who could be heavy users: animal lovers. Tiny Hamster, a viral video sensation, teamed with Hello Denizen to help reach its target audience. The Tiny Hamster released the latest part in its viral video series, "Tiny Hamster's Tiny Tiki Party," to commemorate the start of fruit drink season and the anticipated disasters that will ensue. We worked with Hello Denizen on the plot line in order to develop a natural product that would be appropriate for the video series. The video secured more than 1.27 million views to date and even received praise for the natural fit. Media outreach also secured placements with top outlets like Digg, ABC News, BuzzFeed, Mashable, POPSUGAR, The Kitchn, USA TODAY, Yahoo! News, Hello Giggles, AOL and many more. Sentiment for the video was overwhelmingly positive, with more than 98 percent giving the YouTube video a "Thumbs Up."