Hermès petit h
New York City Holiday

Create Intrigue And Desire For New & Exclusive Products Through Experiential Retail

**petit h**

**by HERMÈS.**

Petit h is a unique creative space presented by Hermes where traditional craft skills, and original creative thinking converge. The brand is only showcased twice a year in different cities around the world. TRG designed these experiential Pop-Ups in New York City.
The goal of this activation was to inspire the consumer by sharing this unique combination of craft and creativity.

PROCESS

Work with the Hermès & petit h teams to craft a unique pop-up experience in NYC around the concept of an advent calendar.

CHANNELS

Retail

Window Design

Experiential

Video

Animation

Social

BRAND PILLARS

Playfulness

Creativity

Craftsmanship

PROJECT OVERVIEW

RETAIL DESIGN CONCEPT

A stylized advent calendar with windows that open to reveal magical surprises, chapters of the petit h story, and of course product.

Intimate moments to share the petite h creative universe with clients, one that goes beyond mere spectacle and invites clients to experience firsthand the essential blend of the tactile and the imaginative, even creating their own original work.

WINDOWS

Motion sensor activated animations within advent calendar themed

holiday windows:

Window 1: Aperture with vertical strips of patterned silk. Strips rotate when activated by motion sensor to reveal petit h product.

Window 2: Aperture with image of product suspended from balloons that float up when activated by motion sensor.

Window 3: Aperture with silk leaves that blow around a neon petit h logo when activated by motion sensor.

And Aperture containing a bell jar that is illuminated when activated by motion sensor.

ANIMATION OF THE WORKSHOP INSPIRED
BY HERMES

Consumers navigate a mythical illustrated petit h workshop using the wheel, and listen to a stylized soundtrack of objects being hammered, stitched and sanded. The handle triggers surreal animated surprises within the workshop, for instance a product coming to life.

The porcelain blade adjusts the soundtrack to highlight different tools and elements.