GUESS
ORIGINALS
CAMPAIGN

PROJECT SCOPE

We were tasked with developing a campaign to generate awareness for the new GUESS Originals launch and drive online sales. We ideated a campaign concept that showcased industry “originals”. In working with the GUESS team we identified individuals that embody the GUESS Originals spirit. We selected women from the start-up world to emerging musicians and artists and featured them wearing product that highlighted their interests and personal style. Within the first month of the campaign the Guess Originals product sold out.