PROJECT SCOPE

Infiniti came to us to help develop a strategy for telling a food story using the new Infiniti Q50. In partnership with VOX Media, The Line investigated culinary innovation in collaboration with Infiniti. We took a look at the people and ideas that inspired the next generation of food and drink with our host, award-winning chef Curtis Duffy of Chicago's Michelin-starred Grace. A large media buy was secured and VOX Media received numerous honors for this integrated content.