Partnership With
Vox Media | Eater

Infiniti | The Line

 

Nominated for Adweeks Hottest
in Native Advertising

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The new Infiniti car is aimed at foodies.

PROJECT SCOPE

Infiniti came to us to help develop a strategy for telling a food story using the new Infiniti Q50. In partnership with VOX Media, The Line investigated culinary innovation in collaboration with Infiniti. We took a look at the people and ideas that inspired the next generation of food and drink with our host, award-winning chef Curtis Duffy of Chicago's Michelin-starred Grace. A large media buy was secured and VOX Media received numerous honors for this integrated content.

 
 
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LANDING PAGE