CLOROX

 

Boooooooooooooom

Clorox

Liqid Plumr animation launch.

PROJECT SCOPE

Clorox was launching a new product in their pods category and wanted to tell a tale that would resonate with moms throughout the country. In order to do this we created a commercial that featured these charming tiny soap nuggets eager to fling themselves into the waste disposal for the sake of everyone's noses. The video received more than 2.5 million people views upon launch and the product exceeded sales expectations.