LOLI Beauty
Stir It Up
LOLI
A revolutionary skincare brand composed of food grade ingredients that allows consumers to customize their products. “I believe beauty is a ritual that begins with you. Take matters into your own hands and let your intuition guide you. When you blend food to make beauty, you make more of yourself. It’s powerful alchemy.”
– Tina Hedges, Founder
PROJECT SCOPE
We worked with the founder to identity her target consumer and develop the brand identity with corresponding visuals and language. This was then translated onto fundraising materials, packaging, digital and physical collateral, and a website with subscription model. With one of the industry's most well-known leaders, we launched an award-winning brand that created a new category in the beauty and skincare industry. As a result of the successful launch and subsequent sales, Loli has raised 1.7M in funding and remains the leader in the category.
Stir It Up ™
The inspiration for LOLI or ‘Living Organic Loving Ingredients’, came to me the moment I realized the beauty industry needs to be stirred up. Peel back a beauty label far enough, and you’ll see that it’s lost its connection to what really nourishes us – food – and in its place is a blend of 95% water, preservatives and synthetics.
“Here’s How to Put You Best Face Forward.”
DUJOUR
“Superfoods for skincare: What that really means.
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Los Angeles Times
LOLI BEAUTY BRAND BOOK ARCHITECTURE
DIY Has Never Been So Chic
US Weekly
