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Victoria’s Secret
Workout + Swim Launch

 

Trail Like An Angel

Victoria’s Secret

Victoria's Secret Announces Return of Swim and Fitness In Stores

Ask

To promote swimming and fitness, create a campaign and a story. The campaign will be seen on television, online, and in stores.

Deliver

Deliver a swim and fitness campaign called "train like an angel," in which we presented the story of each angel and their goals. It added an emotional component to a product debut.

Results

We were able to take market share from the competition by launching two new product categories for the brand.

 

VICTORIA’S SECRET SWIM

 

VICTORIA’S SECRET WORKOUT