
Victoria’s Secret
Workout + Swim Launch
Trail Like An Angel
Victoria’s Secret
Victoria's Secret Announces Return of Swim and Fitness In Stores
Ask
To promote swimming and fitness, create a campaign and a story. The campaign will be seen on television, online, and in stores.
Deliver
Deliver a swim and fitness campaign called "train like an angel," in which we presented the story of each angel and their goals. It added an emotional component to a product debut.
Results
We were able to take market share from the competition by launching two new product categories for the brand.