Victoria’s Secret
PINK
Forever pink
VS PINK
PINK is a lingerie and apparel line of Victoria's Secret, a subsidiary of L Brands, that caters to younger women. Youth between the ages of 13 and 22 are the target population.
ASK
Deliver fun PINK stories that increase purchases for each campaign.
DELIVER
Concentrate on the product and generate emotionally engaging content that ties the customer to the brand and new items. The creative projection was integrated across channels, from mobile and digital experiences to in-store, print, TV, social media and event marketing.
RESULT
During our time with the pink brand, it grew from a 900m brand to a 2.4b brand.
PINK VIDEO RECAP
PINK SPRING BREAK
PINK BACK TO CAMPUS
