TK
MEET SIGGI
TK
PROCESS
Siggi’s is seeking to develop a digital banner campaign to generate brand awareness, trial and communicate effectively its core advantages over the competition.
Target: consumers who prioritize wholesome foods in family households, health conscious and functional foods.
GOALS
Drive trial and awareness for total siggi’s brand
Bring our “simple ingredients, not a lot sugar” tagline to life in an engaging way
Include Siggi as core narrative
Communicate the brand’s personality in a simple communication style
Focus on the brand’s core competitive advantage (sugar, protein, and simple ingredients)
Create a flexible concept that has multiple executions
CONCEPT
MEET SIGGI
This concept focuses on using Siggi’s quotes, to quickly communicate the 3 core benefits of the product (sugar, protein and simple ingredients) while bringing the consumer and the founder closer together
Feature the founder and creator of the yogurt brand.
Bring Siggi closer to the consumer by adding accountability from his direct to consumer voice.
Empathic concept that reduces distance between the consumers and the brand to create an emotional bond.
Highlight brand’s personality; earnest, humble, honest, a little quirky, a little whimsical with the consumer.
VISUAL CONCEPT
