How Do We Completely Change The Game On How Beauty Products Are Sold Online
TOM FORD
Tom ford unleashes the highly-anticipated return of lips & boys, the first of its kind collection of lip colors named after men he admires, from intimates, to collaborators to men he finds inspiring. 25 bestselling favorites like collin, holden and giacomo permanently return alongside the arrival of 25 new boys. From ansel and joaquin to drake and rocco, the luxurious new shades debut in a pearlescent, metallized finish. Designed to be worn on their own or layered with one another, these lip transforming colors amplify a women’s individuality while generating an insatiable desire to try more than one.Showcased in a sleek, clutch-sized case, this decadent wardrobe of rich, specially treated pigments are blended to deliver pure color with just the right balance of luminosity.
PROCESS
Create an engaging digital experience for Tom Ford that featured subtle movement to animate and interact with customers. This brand experience was leveraged with a social media campaign to extend reach & impact.
CHANNELS
Website
Digital Strategy
Photography
Creative Direction
Social Media
BRAND PILLARS
Exclusivity
Uniqueness
Artistry
DIGITAL : SOCIAL
Highest rated social response of the year for Tom Ford.
