Rethinking The Way Beauty Products Are Sold Online
TOM FORD
Tom Ford introduced lips & boys, a first-of-its-kind collection of lip colors named after guys he admires, ranging from intimates to collaborators to individuals who inspire him.
PROJECT SCOPE
We were tasked with creating a new way to showcase lipstick to drive sales that reflected the essence of the TOM FORD brand. We developed an engaging Tom Ford digital experience with subtle movement to animate and connect with customers, while demonstrating how to layer their products. This brand experience was combined with a social media campaign that increased reach and impact. The product sold out in 5 minutes, making it one of Estee Lauder's most successful debuts of the year. As a result of this effort, Tom Ford received the highest-rated social reaction of the year.
DIGITAL : SOCIAL
Highest rated social response of the year for Tom Ford.
