VOSS Water
Iconic
VOSS Water.
VOSS began in Norway, which is known for its clean air, pristine natural resources, modern elegance, and high quality standards. VOSS quickly became renowned and respected for its sleek, appealing design, making it the most iconic and identifiable water bottle ever. The beauty on the outside of each bottle, on the other hand, has always mirrored the beauty on the inside.
PROJECT SCOPE
VOSS came to us to rebrand and relaunched with a fresh design, so that they could also launch new product categories. In partnership with their team, we developed new marketing assets, updated their online presence, and created point-of-sale campaigns which repositioned the brand. Four flavors were introduced, all of which were quickly sold out. Reignwood spent $105 million for roughly half of the premium bottled water business. A highlight was helping orchestrate the partnership with Dwane “The Rock” Johnson, who is now a shareholder.
