Victoria's Secret

PROJECT SCOPE

VS came to us to transform their gift-with-purchase program into an integrated campaign that emotionally engaged with customers and emphasized the seasonal theme of Spring/Summer. The Secret Rewards campaign reimagined the old notion of a "message in a bottle" to conjure up images of lush tropical beaches and unexpected surprises, providing much-needed emotional resonance. From mobile and digital experiences to in-store, print, TV, social media, and event marketing, the creative projection was integrated across platforms. As a result, performance exceeded estimates by $27 million.